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Carolyn Aronson Launches Cloud Haircare

Premium botanicals and science-backed ingredients reflect founder Carolyn Aronson's decades of industry expertise.

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By: Lianna Albrizio

Associate Editor, Happi

Cloud Haircare is the newest player in the hair care market.

The brand, founded by It’s a 10 Haircare CEO Carolyn Aronson, prioritizes sustainability and ingredient integrity.

Made with vegan, SLS-free formulations and packaged up to 94% post-consumer recycled materials, Cloud Haircare says it aligns with modern values while delivering salon-quality results at an accessible price point.

The brand says its strategically targeting a “highly receptive” Gen Z audience, who prioritize environmental sustainability and are discerning about the quality of products they use.

“Cloud Haircare brings the quality and performance I’ve always insisted on into a more accessible retail landscape,” said Aronson. “We’re offering consumers products that feel indulgent, but are available right where they shop every day.”

Science-Backed Ingredients

The brand’s initial launch includes a curated collection of products addressing diverse hair needs, providing lightweight hydration to volume and definition. Infused with premium botanicals and science-backed ingredients, each formula reflects Aronson’s decades of industry expertise.

Cloud Haircare is available Jan. 3 at CVS in-store and online. Later in Q1 2025, the brand will expand its reach to Walmart stores nationwide and Walmart.com, solidifying its presence in the mass retail arena.

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